Fear of Failure or Success! Which one is it?
Friday, 23. April 2010
I was talking with a client a while back and we were discussing her lack of follow through with her marketing efforts. I started to see a reoccurring theme with our discussions. She would start on a new marketing project, get it going and start to see some business from it. Then she would stop following up with it and move on to next Big Idea. This was happening over and over again.
I finally asked her why she kept starting and stopping her marketing efforts. She replied “I don’t know”. I looked straight at her and asked, do you have a Fear of Failure or Success? Fear of Failure or Success! Which one is it?
If you look at her track record it is clear that she does not have a Fear of Failure but a Fear of Success. Why do I say that? Because she comes up with a great marketing idea, acts on it, gets some positive results and moves on.
If you find yourself doing the same thing, ask yourself the question. Do I have a Fear of Failure or do I have a Fear of Success? Now here is the real trick, you have to give yourself an answer.
Do I have a Fear of Failure or Do I have a Fear of Success?

